Mba Second Semester Curriculum

MBA(EXEECUTIVE/RETAIL) II SEMESTER BUSINESS ENVIRONMENT ASSIGNMENT-I 1 Discuss how does the environment acts as a stimulant to business. Analyse why business often does little for physical environment preservation despite the fact that it is significant for business activity. 2. Analyse the Monetary and Fiscal Policies practiced in India in recent years. How far shall they be effective in curtailing the recent spurt in inflation? 3. How far does Indian corporate discharge its social responsibilities?Illustrate your answer with suitable examples 4. Do you think that the present economic environment is favourable to business? Discuss and give your suggestions. Describe the various components of external environment that influence the business policy of an organization. 5. Explain the industrial policy of Indian government and changes that happened from 1980 till date. Why is year 1991 a watershed year in the economic history of india? ist and explain in detail what changes and reforms have taken place since 1991. ASSIGNMENT-II 6. The Chief Executive of Samsung Electronics recently told its employees that, â€Å"We must begin anew. Most of Samsung’s flagship businesses and products will become obsolete within ten years. † This corporate strategy of reinvention would inevitably involve significant change for employees. Do you think that technology transfer is likely to be the biggest problem for a business that wants to reinvent itself?Justify your answer with reference to Samsung Electronics and/or other organisations that you know. 7. Mr. Subhash, an NRI of your locality seeks advice to invest his money by starting an IT based industry. Give suggestions to him regarding the investment friendly climate in Madhya Pradesh, in the light of new industrial policy of the State Government. 8. How does the change in profile of customers affect your business environment? 9.Elucidate the external environment of business and its components in the context of a c ompany in the retail sector. List some elements of external environment you would want to scan to improve profits of a retailing business you may own in future? 10. How many dimensions of business environment are changing for the banking industry. What measure does the central bank take to control inflation? Explain the impact of this change on business environment. ************

In Depth Analysis On The Causes Of WWII History Essay

WWI was supposed to hold been the war to stop all wars, the war that became known as The Great War. Alternatively about all of the consequences of this war went on to assistance in the part of WWII. The Second World War has gone down in history as one of the universes bloodiest and the most expensive war anyone had of all time seen. It was a het conflict where Italy, Germany, and Japan were on one side where as America, Britain, France, and the Soviet Union towards the terminal were on the other. These states took up the names of the Axis and Allied powers. What lead to the combat between the Axis and Allied Powers was a laundry list of jobs. Many of the factors stemmed directly from the stoping of World War I with the Treaty of Versailles, The Great Depression, The Dawes Plan, League of Nations, Adolf Hitler, Isolationism, the calming of Hitler, and the onslaught on Pearl Harbor. Together these things would take to the start of a war that left towns and people destroyed in its way. Out of all the things that factored into the start of World War II, about all of these can be traced back to the stoping of World War I. The First World was supposed to hold been the war to stop all wars. Alternatively what it really ended up making was puting the universe up to go portion of the biggest war it has of all time seen. This was because of the manner that World War I had ended. The terminal of the war resulted in Germany accepting licking as signed in the Treaty of Versailles. In the Treaty Germany was given full incrimination for the war and so hence was punished because of it. The manner that Germany was punished was by doing them pay back the other states for all of the amendss that World War I had caused. Germany at the clip was non able to pay off those dues so in bend the Dawes Plan was put into action in the Treaty of Versailles. Subsequently on the Dawes Plan would neglect when the Great Depression started go oning in America. Along with the Dawes Plan, the Leagu e of Nations was besides made in The Treaty of Versailles. The exclusive intent of this organisation was to protect different states from foreigners and would travel on subsequently to neglect because it was non to a great extent supported adequate by all of the states including America. The letdown of The League of Nations gave manner to the rise in Italy and Japan get downing to assail other states and gave manner for Adolf Hitler to come into power for a Germany that was in demand of person to take them. ( Bauer, James ) The main beginning of the Second World War was the consequence of the Great War. The War to stop all Wars was a helper to legion other events. The First World War botched the opportunity to explicate infinite figure of other trials that it had once set out to acquire to the underside of. The Second World War was caused by The First World War, by and big, the letdown of the Treaty of Versailles to repair the cardinal issues at bosom amongst the chief powers, jointly with comparative compensation financially, militarily, and in the sense of national pride ( Brezina, Corona ) . The following are in fact merely a few of the helpers of the Second World War, but these are the most of import trials that had proceeded with the decision of the First World War. When the First World War was had started it was thought of as something that would ne'er be seen once more but the fact of the affair was that this was to be seen as a false statement for the ground that it merely arranged the universe ‘s jobs to be put aside for the minute and finally piled up. It left many unsettled immoralities that subsequently would writhe out of control and were brought up during the Second World War. An extra cause that was brought into position from the Great War was when Germany conceded and surrendered to the Allied Forces. â€Å" The Allies considered themselves masters and wished to penalize Germany for the old ages of war and to do them pay for what had been suffered and for the 1000000s of lives lost. â€Å" The Folliess of the Victors † at the Peace Conferences in Paris were held without German participation.A When Germany presented expostulations, the Alliess prepared to restart the war and Germany reluctantly signed.A This high laterali ty led to a recommencement of war in the following coevals, † ( Bauer, James L ) . The closing of the Great War resulted with the Germans concession. This was something that Germans were non accustomed to. Conceding infuriated the Germans, and it led them to hold an utmost disfavor towards other counties. Many counties sought after to eliminate the Germans from the remainder of the universe. To do certain that when people looked backed over clip at history that in the text editions and novels at that place would non be any reference of Germany. This in due class resulted with choler which finally made the German people desiring for the battle to come back so that they could one time once more turn out their glorification out in the field of conflict and to assist reconstruct the name of Germany. They wanted to interchange blows back in resistance to the different states that had given them such rough reverberations. ( Pollock, Frederick p. 35 ) The German people required person to demo the manner for them, person who would take power and set them at the top of humanity one time once more. Adolf Hitler recognized this and sprung on the chance. Hitler would utilize the altogether hatred that the German people felt towards other states at this point in clip to assist actuate the war attempt. The wreckage of the First World War resulted in many trials and enraged big sums of citizens. These people sought after person to counterbalance Germany for the war because they felt like it all got dumped on them. Who were they to make that? Germany was one of the taking powers of the universe and they wanted to be restored to the full glorification their visions of magnificence proverb. ( WW2 – The Real Adolf Hitler and The Thule Society. ) The pact that put an terminal to the Great War was The Treaty of Versailles, and in the long tally was at the nucleus of tonss of problems which aided in the class of the Second World War. â€Å" The Treaty of Versailles was signed on June 28, 1919. This helped in conveying a conclusiveness to what was in the beginning known as the war to stop all wars affecting the Central Powers and the Allied Powers, † ( Brezina, Corona p. 42 ) . The first things that it accomplished was the creative activity of the League of Nations. Created in the Treaty of Versailles it was a important factor in being able to halt World War I. The League of Nations forced the Germans to acknowledge licking. Because Germany had no other pick but to acknowledge licking, they took the brunt of about all of the incrimination, and were punished the most, which resulted in Germany holding perfectly no say as to what went into the contract. Due to the fact that in many people ‘s eyes Germany the taking ca use of the Great War to many people, they were given the most blasted and along with that, Germany was expected to pay for all of the amendss that had been inflicted upon its states and besides the states to whom they had been at war with. To add abuse to injury Germany had some part of their ain land taken off from them because they had lost in the war. This would do trials subsequently on down the route due to the fact that Germany would be unable to financially prolong paying for everyone else, and along with this the Dawes program would go a factor. The most atrocious item of the armistice for Germany was that strict restrictions that were positioned on the German military forces. These restrictions were things like restricting the ground forces to 100,000 work forces, and an naval forces of merely six chief ships would be allowed, ( Spielvogel, Jackson J. p 551 ) This frustrated Germany due to the fact that without an ground forces they would be rendered useless. What one time was a force to be reckoned with in footings of a state was easy but certainly being turned into a minor spec in footings of the power that the other states were deriving because Germany was being pushed out the image. Once a planetary world power, non holding a functioning ground forces crippled the state. To the Germans the after effects of the war were indefensible, and felt that they were being reprimanded to harshly. The Treaty of Versailles exasperated the citizens of Germany and they wanted requital for what the pact unfolded upon their one time great state that was now in shambles. Subsequently on in 1924 the Dawes Plan was put in topographic point because Germany was non financially equipped to pay off its reparations from the First World War. Germany started to lose payments when they were scheduled and did non hold the sufficient sum of money to pay back to the Gallic. The agreement consisted of America imparting money to the German people which it would in bend usage to assist towards its reparations. France used the financess from the reparations to reimburse Britain for money that it had until that clip owed Britain. Britain in bend so used their part of the money that it had been given to pay off the money they had owed to America. It gave off the feeling like this could really work and that it was a great program, until a annihilating incident had happened. â€Å" With the start of the Great Depression, Germany stopped doing its payments and finally was non forced to do the payments by the Allies any longer. † ( Dietmar Rothermund p. 34 ) . Altho ugh Even the Dawes Plan was about immaculate and it permitted Germany to pay some of its reparations, The Great Depression had in bend made the Dawes program fall short. In 1929 when the stock market in America had crashed, America went into a period of clip known as The Great Depression. It had ripple effects to the full universe nevertheless and caused fiscal trials all around the universe. â€Å" Germany was the first Domino to fall. It had borrowed immense amounts of money to assist finance its ain economic recovery and the payment of the war reparations to Britain and France, † ( David Downing p. 16 ) . The Great depression had its greatest affect upon the United States due to the fact it had put so many working category people out of a occupation and even the one time rich were get downing to experience what it was like to hold to cut back on things. To equilibrate for the cutbacks on the occupation market throughout the universe, legion states began organizing big armed forcess and started to tactically post them at cardinal places. This enabled Germany to be able to interrupt the Treaty of Versailles, and along with the others Germany started to organize up their ground forcess as good. The Great Depression besides led more than one manner the Dawes Plan failed. Devoid of a sufficient sum money, America was non financially capable of imparting money to Germany and alternatively needed to be bailed out. This messed up the whole program because America was the first in the concatenation that would get down off with the money and finally would acquire that money back once it had passed through the other stairss of the Dawes Plan. Now that the caput of the concatenation was gone it became impossible for it to work. It was because of the Great Depression that America would turn to isolationism so as to do certain that they took answerability and do certain that a war would non be sprung upon them because this was when they were weakest financially. â€Å" Even if America managed to drive invasions, its manner of life might shrivel if it were forced to go a garrison province. By the fall of 1940, many Americans believed it was necessary to assist get the better of the Axis – even if it meant unfastened belligerencies, † ( â€Å" Isolationism. † United States History. ) . If the United States decided to travel into isolationism, that was really of import to many other states. With the United States traveling out of drama, Europe became a muss. Hitler saw this chance for what it was and used this to his benefit. He began to travel against the Treaty of Versailles. Missing any echt menaces, Hitler put in his program for complete and entire universe domination. One of the consequences from the Treaty of Versailles was the birth of the League of Nations. It was a high-quality program except at that place injure up non a broad spread sense of support for it. In this sense the League of Nations failed. An huge cause of the prostration of the League of Nations was the deficiency of support from all of the different states along with the deficiency of assets. The conference did non cover an equal support group from the states ; as a consequence it did non prolong really much power. Not numbering all of the powers, or at the lower limit the 1s with the most influence, so the League was more or less uneffective. It was incapable of maintaining universe peace with merely a choice few of states. An case of a state non going portion of it would be the United States. Although it was in fact the president ‘s design, he entirely could non carry the United States, and so ironically America was ne'er portion of the League of Nations. ( Pollock, Fred erick. p 64 ) . The U.S. non mixing with the remainder of the powers into the League of Nations was in fact detrimental because the United States was a really powerful state at this point in clip and had a batch of influence on what went on in international personal businesss across seas. By non holding the United States in the conference was a major blow because frequently times it was the go-between in certain foreign relation policies and this could hold bought a much easier commission of devoted states towards the common good. When the Soviet Union was excluded for the offense of Finland, the conference was perceptibly non making the occupation that it had originally been designed to make. At that point in clip it was evident that the League botched its thought of the intent of security, and the conference as a whole had failed. The chief overview of the League of Nations was to do available protection and maintain the universe at peace. Humanity as a whole would non be able to manage a new war since the first war had confounded so much of Europe. The letdown of the League permitted states to come in by force against each other without the fright of being struck down by the most powerful states out at that place. If the League of Nations had been extremely supported throughout so it is a really good premise that World War II would hold ne'er happened due to the fact that a planetary security force was out at that place doing certain no 1 was taking advantage of another state. ( Stokesbury, James L p 62 ) Germany had a new dictatorial leader, Adolf Hitler. Hitler was an of import figure in get downing World War II. His hostile extension programs into Europe helped in doing a strong force per unit area and ill will be felt in Europe. Hitler was a really dominating and influential figure. This temptingness fascinated Germans that were susceptible to his ask foring yet commanding presence. Germany, in a black province, had been looking for a individual with extremist thoughts to come and deliver them and reconstruct the great pride that had one time been in Germany. To assist the state take reprisal on the remainder of the states who had put them in this state of affairs. Because of the reproductions of the Treaty of Versailles, the Germans military harshly limited. This annoyed the Germans to a great extent, but Hitler devised a manner around it. When the great depression came about many states had started making ground forcess to assist countervail for the entire figure of occupations that they had loss. Hitler on the other manus used this as a justification to back up himself and along with this it re-established Germany ‘s sense of pride it had non felt in a long clip. In order to take back all of the states that had been taken off from Germany when the Treaty of Versailles was put into action, Hitler went and got them back. In conformity with the Treaty of Versailles, The Rhineland was supposed to be void of any military from Germany. Hitler began posting military personnels at that place. ( Stokesbury, James L ) Hitler ‘s account was that he assumed that he should be permitted to guard his ain land. No 1 put up an statement with him so he did as he wanted. Hitler so decided he wanted to convey together Germany with Austria one time once more. The ballot was unchallenged and Austria and Germany were combined. Then Hitler sought after the Sudetenland land back for the ground that there were an copiousness of Germans there, and he thought they were being maltreated by the Czechs. At the Munich conference Europe did non desire a confrontation so they appeased Hitler and allow him maintain it. â€Å" After the Munich Conference, Germany took control of Czechoslovakia. Great Britain and France had to give Hitler calming or endure the effects, † ( Stokesbury, James L. p 53 ) It was one time these events took topographic point that it was apprehensible that Hitler would non travel down easy and Europe began to put up for war. Britain and France knew that the sum of land was undistinguis hed to Hitler because he would ever desire more so they stated war on Germany. It was up until this point America had wanted to remain impersonal in this war. On the dark of Dec 7th 1941, a twenty-four hours that will travel down in opprobrium, America was pulled into the war out of the blue. America ‘s naval base in Pearl Harbor, Hawaii became under onslaught by Nipponese both by land and by sea without any warning. The Japanese were able to drop 18 ships and destruct 161 American Planes. Along with that infinite guiltless American lives were taken. Soon after the onslaughts one time America declared war on Japan did Italy and Germany declare war on America, therefore come ining the United States into the war. ( Attack on Pearl Harbor. ) Although there were many helpers that contributed to the start of the World War II, they all had could be traced back to the terminal of The Great War. These included the League of Nations, Adolf Hitler, Treaty of Versailles, and the onslaught on Pearl Harbor. All of these parts in it of itself were non important plenty to get down a war, but together they were important plenty to convey upon the war of all wars. The Treaty of Versailles would hold to be the biggest helper because it limited Germany ruthlessly and Germans had hated it. It took one individual to get down a revolution and that was Adolf Hitler. The Gallic and British made efforts to stop him but war was inevitable, and France and Britain knew it. America had wanted to originally remain out of all of it but when Japan attacked, they were launched into a war that they themselves had contributed excessively.

EDMA 610 Assignment Example | Topics and Well Written Essays - 500 words

EDMA 610 - Assignment Example Job design is how a job is organized. It contains the duties and responsibilities of the job, the way the job should be done and the relation of the holder to colleagues. The differences between job analysis and job deign is that whereas job analysis involves an investigation, job design involves already established properties of the job. 1. Ranking method of job evaluation is a simple arranged in order of their merit or value to the organization. Jobs are ranked according to the relative difficulty in performing them. The jobs at the top have the highest value and the bottom has the lowest value. It is subjective in nature cannot be used in large organizations. 2. Factor comparison method of job evaluation is a complex method. It systematic and scientific processes. The job is analyzed according to factors, for example skill involved in the job, mental and physical requirements, working conditions among others. After which key jobs are selected. Key jobs are those jobs whose wage rate the management considers as correct. Other job wages are fixed putting the key job factors into consideration. It is a consistent method. 3. Point method of job evaluation begins with the breakdown of jobs into key factors. Points are assigned to each factor in order of importance of the duties and responsibilities involved in the job. Totals of the points are made. Jobs with similar point totals are placed in the same pay grades. 4. Classification method of job evaluation places jobs according to classes. The classes are according to the skills and training involved in the job. Classes start from class one made of managerial positions, the last class being the unskilled. It is less subjective method and is easy to understand. A good working condition is one that provides comfort to the employees so as to do their best. There are certain practices a company should adopt to make the work

Business Skills For Success Essay Example | Topics and Well Written Essays - 3500 words

Business Skills For Success - Essay Example Effective time management and planning can be key components in achieving success at work as well as having a proper work-life balance. Good listening skills are very crucial in communicating with others and can play a key role in achieving success in life. There are some factors that lead to poor listening and these barriers can be overcome to ensure that one listens effectively. Today, stress is one of the key problems faced by people in the workplace, but it can be tackled or eliminated if a person organizes himself and keeps a balanced work life. Problems are a cause of concern for some and an opportunity for others. But what matters is how these problems are resolved. Cultural Diversity has its positives and negatives but the positives outweigh the negatives, hence it is important to value cultural diversity in the workplace as it can prove to be a catalyst for improved organization performance. Gender sensitivity means to recognize the different roles played by the men and wome n of an organization and recognizing each group’s contributions and addressing issues differently in order to strive for equality in the workplace. In short, managers are given a position of authority based on their role while a leader gains it through his approach. Entrepreneurship has a deeper meaning than just starting up a business. Entrepreneurship is something from which the society and the overall economy benefits. In short business etiquette’s play a vital role in defining a person’s overall personality and good manners in the work place can take a person a long way in achieving a successful career. a. What is business ethics? Business ethics are a set of rules or professional ethics which are used to examine ethical and moral behaviours that arise in a business environment. Good business ethics are considered important and should be adopted by all organizations. Some business which are only interested in making money try to bend the rules and do not fol low proper code of business ethics and do their business in a way in which it earns them bad reputation. Making money is not considered wrong but the way in which company makes money is important and it is important for businesses to maintain proper ethics so that they have a favourable corporate image in the eyes of the industry and the customer base. Business ethics involves all types of dealings and transactions which take place in the business world; this also includes one-to-one dealing with your customers. Following business ethics means that not only the company makes profits but it also keeps in mind the well-being of the population at large as well as maintaining high quality standards which gained the company the so many customers. For example some businesses ignore the customer service side of things and are only interested in making money. These firms can be successful in the short-run but there is a minimal chance that they will succeed in the long run. Hence it is impo rtant to provide help and assistance to your customers. Sources: CityLocal. (n.d.). The Importance Of Business Ethics. Retrieved August 4, 2011, from Article Click: http://www.articleclick.com/Article/The-Importance-Of-Business-Ethics/999950 Johnson, K. W., & Abramov, I. Y. (2004). Business Ethics: A MANUAL FOR MANAGINF A RESPONSIBLE BUSINESS ENTERPRISE IN EMERGING MARKET ECONOMIES. United States of America: U.S. Department of Commerce, International Trade Administration. wiseGEEK. (n.d.). What is Business Ethics? Retrieved August 4, 2011, from wiseGEEK: http://www.wisegeek.com/what-is-business-ethics.htm b. Time Management at Work Time management is one of the most important skills which an employee should possess in order to maintain

Market Failure Resarch Paper Research Example | Topics and Well Written Essays - 250 words

Market Failure Resarch - Research Paper Example It is the duty of the government to intervene and make sure that prices set are not discriminative. Government intervention in the price mechanism is largely based on aims of wanting to alter or change the allocation of resources and attain what they think to be an improvement social and economic welfare. Therefore, government intervenes in the economy with the aim of influencing the allocation of scarce resources on the market among competing consumers. The government formulates policy intervention with the aims to improve the performance of the economy, attain more equitable distribution of income, and correct market failure. There are various alternatives in which the government can use to intervene in market. For instance, government legislation and regulation whereby it passes laws that prohibit the sale of certain goods such as cigarettes to people under the age of eighteen. Furthermore, competition laws works against cartels that are used to price fixing. In addition, it can use fiscal policy intervention to alter the level of demand for distinct products in the market. Government intervention has always created inequity in society in that certain groups gain more than the others do. For instance, it is equitable for the government to provide educational maintenance allowances for 16-18 children from low-income households for them to stay in school after GCSE. It is vital to note that government intervention in the market will never be neutral. For instance, financial support offered by the State to specific producers rather than others creates unequal society in that there are winners and

Laguna Art Museum Research Paper Example | Topics and Well Written Essays - 500 words

Laguna Art Museum - Research Paper Example Roscoe Shrader (painter specializing in post impressionistic landscapes, figures and still life), Sean Duffy (installations), a tribute to Megan Hart Jones (daughter of John Paul Jones,specializes in paintings and ceramic sculpture) and Masterstrokes (members of Laguna Plein Air Painters Association). I was intrigued by the artworks of Megan Hart Jones who died at an early age of 20. Her Soul Portrait was sublime with an essence of ethereal beauty that captivates the viewers by her looks. Her painting was fairly simple in style, color and design (portraits, flowers, cloud studies) but are a beauty to behold. The Pierced Red Square by Suzanne Williams is a painting in oil on canvass appears very simple in design with geometric triangular shapes in red predominantly appearing. Painted in 1998, the painting actually appears timeless due to the utter simplicity in style. Kevin Arcell’s Media Miracle in 1999 combined elements of contemporary subjects in Maverick surf sport and the images of cherubs or angels descending from the sky. The Two Headed Coin by Travis Somerville is a contemporary rendition of oil, oil stick, collage on blueprints, mounted on canvas. The collage had prominent images of a rabbit, an old man, and some shadowed figures in the center. It is unique in its expression and style but not as beautiful as traditional paintings in oil. The Untitled acrylic on canvas by Tim Ebner, created in 1988 was mostly monochromatic with the color green seen predominantly in geometric columns of diverse shades. It does not provide opportunities to highlight the creative talent of the artist. A Piece of Cake by Scott Hess was disturbing in message being relayed by the artist due to the focal point of the painting, a black woman seated and indicated that she was recently raped. The spectators at the party offered her the piece of cake with others curiously appearing to get information from her. Michael

Profile of an Organisation (Hilton Hotels - Conrad Hilton) Lab Report

Profile of an Organisation (Hilton Hotels - Conrad Hilton) - Lab Report Example 1). In 2010, Hilton WorldWide earned well over $13 billion from it various activities (Hilton Management Services, par. 1). This paper discusses the Hilton Hotels brand with an aim of establishing a clear profile of the business. Conrad Hilton as an Entrepreneur An entrepreneur is a person who innovates or introduces new things with an aim of making a profit. Many analysts agree that many entrepreneurs share certain common characteristics. For one, entrepreneurs are disciplined. In this respect, they make strategies and define ways through which to achieve their goals. Yet again, entrepreneurs are open minded and see business opportunities where others see hurdles. This trait is seen in Hilton’s life when he buys his first hotel after realising that the hotel has great potential going by his experience; he had tried to book a room in the Mobley Hotel in vain for the high demand at the time (woopidoo n.d., par. 6). They are also ready to take risks as they focus on the goals th at they have set. One important characteristic of successful entrepreneurs is that they are self starters. In connection to this characteristic, the entrepreneurs believe in the fact that if something ought to be done, it is they that must initiate action. In other words, they are proactive and will go at great length to ensure that they succeed without seeking the approval of other people. Hilton is seen to be a self starter in many occasions. Without seeking anyone’s approval, he established a bank and bought his first hotel and worked his way to success. Hilton as an entrepreneur was keen to analyse the business environment before making important decisions. Before the First World War, Hilton had raised 3,000 USD of which he established a bank (woopidoo n.d., par. 8). When the country entered the war, he decided to sell the bank considering the possible negative impacts of the war on the business. Hilton, an American entrepreneur, was a hard working person going by his acc omplishments. During his younger days, Conrad helped his father in his business endeavours. At the tender age of 21, Hilton was already confidently managing his father’s store and enjoying a share of the profits (woopidoo n.d., par. 4). In spite of the fact that he was earning a lot of cash for himself, he felt that he needed to be autonomous. Later, he established and managed his own businesses before venturing into the hotel industry. Many of the hotels and resorts that form Hilton Worldwide’s portfolio were bought by Hilton in his lifetime. Some of the hotels that he bought include the Mobley Hotel and the Statler Hotel chain (Hilton, 1957, p. 17) Marketing Strategies Used By the Organisation The success of Hilton Hotels brand is a product of several factors. For one, the company’s marketing strategy is unique in many ways and has seen the organization expand and reach greater heights. In 2005, the Hilton Hotel Corporation emerged winner of the Best Customer Focus award - an award given by the UK National Business Award. From this achievement, it is worth noting the amount of focus that the brand puts on customer satisfaction. According to Mike Ashton, a senior Officer of the company, the philosophy of equilibrium greatly impacts how the organization operates and how it relates with customers. In a bid to improve its offerings to customers and for